Hello, I’m Aleksejs, the mind behind “Watch the Watch”.

As a digital marketer who fell in love with the horology world, I wanted to create a space for newcomers to the watch world.

The idea behind ‘Watch the Watch’ is simple – it’s not just about wearing a timepiece; it’s about understanding it, appreciating its craftsmanship, and making an informed choice that suits your style and needs. This blog is the embodiment of that concept.

My journey into the world of watches began when I started promoting various watch brands as part of my job.

To comprehend the products I was marketing, I explored everything about watches – from understanding how to properly wear them to uncovering fascinating facts about different brands.

Intrigued by what I discovered, I decided to document and structure my findings, soon realizing that I had accumulated a wealth of knowledge that could benefit others, especially those who are just starting to explore the world of watches and have the financial means to invest in high-quality brands.

With ‘Watch the Watch,’ I offer insights that are informative and engaging, demonstrating the intersection of aesthetics, history, and marketing in the world of watches.

This blog explicitly targets individuals looking to make their first luxury watch purchase and aims to assist them in making the right choice that aligns with their unique tastes and needs.

Join me as we delve deeper into the fascinating world of horology. Together, we’ll learn to wear a watch and ‘Watch the Watch,’ gaining a deeper understanding and appreciation for these incredible pieces of craftsmanship.

Thank you for being here, and I hope you find ‘Watch the Watch’ as captivating and valuable as I intend it to be.

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