Brick Watch Company Exposed: Are They Truly Game-Changers or Just Hype?

Brick Watch Company is a relatively new player in the watch industry, founded in 2018. Despite their short time in the market, they have quickly established themselves as a reputable and quality brand. Operating from its headquarters in New York City, Brick Watch Company takes pride in its unique designs and commitment to craftsmanship.

This review will provide an overview of Brick Watch Company and share my experiences and opinions on their products. I have been a fan of this brand for some time now and believe they deserve recognition for their attention to detail and creativity.

Throughout this review, I will analyze various aspects such as design, quality, functionality, environmental consciousness, charitable contributions, and more.

I aim to provide you with a comprehensive understanding of what makes Brick Watch Company special, ensuring you are well-informed before purchasing.

The High-Level Overview

Brick Watch Company Exposed: Are They Truly Game-Changers or Just Hype?

Summary of Key Points Discussed Throughout the Review

  • Brick Watch Company is a relatively new player in the market, but their unique designs and quality materials have quickly gained recognition.
  • The brand’s commitment to sustainability and charitable contributions sets it apart from competitors focusing solely on profit.
  • Brick Watch Company offers various styles and designs to cater to different tastes.
  • Their watches are fashionable and practical, with additional features that make them stand out.
  • The brand prioritizes using high-quality materials and paying attention to small details to ensure durability and longevity.
  • Brick Watch Company is dedicated to minimizing their environmental impact through sustainable practices and partnerships.
  • A portion of every purchase made at Brick Watch Company goes towards supporting charitable organizations.
  • By choosing Brick Watch Company, you are acquiring a stylish timepiece and making a positive contribution to society and the environment.

In my opinion, Brick Watch Company is an excellent choice for individuals seeking a high-quality timepiece that aligns with their values.

Their commitment to craftsmanship, sustainability, and social responsibility ensures that you receive a watch that is not only stylish but also makes a positive impact.

Investing in a Brick Watch is a decision you can feel proud of, knowing you are supporting a brand that goes beyond profit and actively contributes to a better world.

Criticism of Brick Watch Company

There has been some criticism of the watches and the company. Critics have pointed out that the watches are overpriced for their specifications, particularly since the brand is new and unestablished.

The Classic ’22 and the Chrono-Diver ’22 are priced at $2,400, which some believe is higher than comparable offerings from other brands.

Critics also argue that while the watches are assembled in America, it is unclear whether they are manufactured in the US or abroad, which could affect their value proposition

Brick Watch Company’s History and Mission Statement: A Tale of Quality and Style

Brick Watch Company may be relatively new, but they have quickly become known for their high-quality timepieces with unique designs. The company was founded by a group of passionate watch enthusiasts tired of seeing the same repetitive designs in the market.

Their mission from the beginning has been to provide customers with stylish and functional watches.

This mission drives every company’s decision, from the materials used to the designs themselves.

Brick Watch Company’s Overall Brand Image: Bold and Unique

When it comes to brand image, Brick Watch Company stands out from the competition. Their watches are bold, unique, and eye-catching, perfectly suited for individuals who want to make a statement.

The company’s designs incorporate bright colors and intricate patterns, ensuring that each watch is a standout piece.

However, it’s not just about aesthetics; Brick Watch Company also prioritizes durability.

Their timepieces are crafted with high-quality materials such as stainless steel and sapphire crystal, ensuring longevity.

Brick Watch Company’s Target Audience: Those Who Dare To Be Different

Brick Watch Company’s target audience is individuals who dare to be different. Their watches are not for those who want to blend in; they are designed for those who want to stand out.

The company caters to people who view accessories as an extension of their personality, a way to reflect their individuality and set themselves apart from the crowd.

Brick Watch Company has quickly made a name for themselves by offering watches that combine quality, unique design, and a bold brand image.

Whether you are a watch collector or simply someone who appreciates finely crafted timepieces, Brick Watch Company has something worth exploring.

Design and Style

When it comes to design and style, Brick Watch Company exceeds expectations. They offer various options, ensuring everyone can find a watch that suits their aesthetic.

Brick Watch Company covers all bases, from classic leather bands to sleek stainless steel. What particularly stands out to me is their use of color. They offer a range of bold and vibrant colors, making a strong statement.

While some may consider these colors flashy, I appreciate the brand’s willingness to take risks and stand out.

Brick Watch Company excels in creating unique and stylish watches that turn heads. Whether you prefer a classic or modern look, they offer something for everyone.

Their Watch Collections

Brick Watch Company offers two collections: the Classic ’22 and the Chrono-Diver ’22. The Classic ’22 is a self-winding watch powered by the Sellita SW 200-1, and it comes in a 316L stainless-steel case and bracelet with different dial configurations.

The Chrono-Diver ’22 is a quartz-powered watch with a Ronda Startech 5040.D Swiss Quartz movement, and it also comes in 316L stainless-steel cases and dials with different configurations. Both watches are 100m water-resistant​

Quality and Durability

Regarding quality and durability, Brick Watch Company delivers without compromise. Each watch is meticulously crafted with high-quality materials like sapphire crystal glass and stainless steel, ensuring both longevity and durability.

The company pays attention to small details that make a big difference in quality.

For example, their watches are water-resistant up to 50 meters, making them suitable for various activities, including swimming or snorkeling.

Brick Watch Company is committed to creating watches of exceptional quality that will withstand the test of time.

While their prices may be higher than some competitors, the investment is worthwhile considering the craftsmanship and durability you receive.


Functionality is another area where Brick Watch Company excels. Their watches not only exhibit style and durability but also offer practical features. Each watch features clear time markers and precise movements, ensuring you always know the time accurately.

One feature I appreciate is the inclusion of luminous hands on some models. This feature comes in handy when reading the time in low-light situations, such as in a movie theater or during a nighttime hike.

Additionally, Brick Watch Company provides additional functions like stopwatch capabilities and multiple time zones, catering to those who travel frequently or engage in athletic activities.

Overall, Brick Watch Company strikes the perfect balance between style and functionality.

Their watches offer a range of useful features without overwhelming the wearer, making them suitable for everyday wear.

Environmental Consciousness

Brick Watch Company is a brand that genuinely cares about the environment. They prioritize environmentally sustainable practices in their production process.

For instance, they use recycled materials in their packaging and employ energy-efficient machinery to reduce their carbon footprint.

Additionally, the company has partnered with organizations dedicated to reforestation and forest conservation, contributing to positive environmental change.

By purchasing a watch from Brick Watch Company, you can feel good knowing that you are supporting a brand committed to positively impacting the environment.

You not only acquire a stylish and functional timepiece but also invest in the future of our planet.

Charitable Contributions

Brick Watch Company understands the importance of giving back to society. With each sale they make, a portion of the proceeds goes towards supporting charitable organizations that improve people’s lives globally.

By purchasing a watch from Brick Watch Company, you are getting an exceptional timepiece and making a positive contribution to those in need.

Brick Watch Company’s commitment to charitable contributions sets them apart from companies that focus solely on profit.

They are dedicated to making a difference, and your purchase allows you to be part of that effort.

Rarely Known Small Details

Brick Watch Company pays attention to the small details that elevate their brand. They prioritize using top-grade materials to create premium watches. Each watch band is made of genuine leather, featuring high-quality quartz movements, ensuring both style and durability.

Furthermore, Brick Watch Company offers a personalized engraving service, allowing customers to add a special touch to their timepiece.

This service goes beyond mere names or initials, as customers can include quotes or messages up to 20 characters long.

Overall, Brick Watch Company is an excellent choice for those seeking quality watches and those who want to contribute positively to society and the environment through their purchase.

Brick Watches Alternatives

It is important to note that the alternatives listed above are just a few examples and there are many other great watches available at various price points.

When looking for a watch, it is recommended to consider factors such as style, functionality, and price, and to purchase from a reputable brand or retailer.

In my opinion, all these watches offer a similar appeal to Brick’s watches:

  • Nomos Club Campus: The Nomos Club Campus is a stylish and affordable watch that can be purchased for significantly less than a Brick watch.
  • Tudor Ranger: The Tudor Ranger is a field watch that is available at a fraction of the price of a Brick watch.
  • Seiko Presage: The Seiko Presage is a high-quality watch that is available at a fraction of the price of a Brick watch.
  • Hamilton Khaki Field: The Hamilton Khaki Field is a classic military-style watch that is available at a fraction of the price of a Brick watch.
  • Timex Marlin Automatic: The Timex Marlin Automatic is a stylish and affordable watch that can be purchased at a fraction of the price of a Brick watch.


After thoroughly reviewing Brick Watch Company, I wholeheartedly recommend their products to anyone in the market for a new timepiece. The brand’s dedication to quality, unique design, environmental consciousness, and charitable contributions is commendable.

Brick Watch Company goes beyond creating stylish and functional watches; they are actively working towards positively impacting the world.

By choosing a watch from Brick Watch Company, you invest in exceptional craftsmanship while supporting causes that matter.

While other options may be cheaper or more established, investing in a Brick Watch is a decision that aligns with both your style and values.

I feel optimistic about the future of companies like Brick Watch Company, who prioritize sustainability and social responsibility alongside profitability.

With consumers increasingly seeking ethical alternatives in all industries, companies like Brick Watch Company will continue to thrive while positively changing our planet and communities.

Answering the questions about the brick watch company

Q: Who is Brick Watch Company?

A: Brick Watch Company is a relatively new watch brand that gained popularity after being endorsed by Barstool Sports founder Dave Portnoy.

Q: Why did Dave Portnoy endorse Brick watches?

A: Portnoy supported the brand in entering the watch market and offer a more affordable option for luxury watch enthusiasts.

Q: Are Brick watches considered luxury watches?

A: Brick watches are considered luxury watches, but they are marketed as a more affordable option than traditional luxury brands like Rolex or Longines.

Q: What makes Brick watches more expensive than other luxury brands?

A: Brick watches are more expensive because the company claims to use higher quality materials and have a unique system of watchmaking that other brands do not have.

Q: Do experts in the watch industry know anything about Brick watches?

A: Some experts have reviewed and analyzed Brick watches, but others may not be as familiar with the brand’s unique approach to watchmaking.

Q: What is a chronograph watch?

A: A chronograph watch is a timepiece that has an additional function beyond telling time, allowing the wearer to measure the duration of an event.

Q: Are Brick watches automatic watches?

A: Brick watches are automatic watches, meaning that they are powered by the motion of the wearer’s wrist rather than a battery.

Q: Are Brick watches overpriced?

A: Some people may feel that Brick watches are overpriced for their quality, while others believe that the unique watchmaking system and the brand’s popularity justify the price.

Q: What controversy surrounds Brick Watch Company?

A: Some people feel that the company uses controversial marketing tactics and that the watches are more expensive than those with similar quality from other brands.

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