Fossil vs Michael Kors: The Owner and the Licensee

Daniel Hart · ·

A Fossil and a Michael Kors watch side by side
Fossil Grant chronograph and Michael Kors Lexington.

This is the comparison the whole fashion-watch category has been circling, and it has the simplest answer of any of them.

Fossil Group makes both watches. It owns Fossil and it licenses Michael Kors. One of those arrangements costs money and the other does not, and the retail prices show it exactly.

Everything else here is styling.

The short answer

Owner against licensee

Fossil Group’s own brands page splits the portfolio. Fossil, Skagen, Michele, Relic and Zodiac are owned. Michael Kors, Emporio Armani, Diesel, DKNY and kate spade are licensed.

A licence is a recurring royalty and royalties are recovered from retail price. That is the entire explanation, and it is the same mechanism that makes Skagen cheaper than Michael Kors despite identical hardware.

Fuller context is in our guide to whether Fossil is a good watch brand and the Michael Kors guide.

Two plain unmarked cardboard boxes of different sizes
Same company, same factory, two very different prices.

Head to head

The Grant chronograph is 44 mm with a 22 mm band, hardened mineral crystal, quartz chronograph movement and a 50 metre rating. The Lexington is 45 mm with a 22 mm bracelet, mineral crystal, quartz chronograph and 100 metres.

Michael Kors takes the water resistance by a clear margin, which is a genuine advantage and the one specification worth paying for. Our water resistance checker spells out what each rating permits.

Everything else is a wash, and the Fossil costs about half as much.

Fossil Grant ChronographMichael Kors Lexington
RelationshipOwned brandLicensed brand
Case44 mm45 mm steel
CrystalHardened mineralMineral
MovementQuartz chronographQuartz chronograph
Water resistance50 m / 5 ATM100 m / 10 ATM
PriceAbout $128About $275

What the Kors premium buys

Recognition, and that is not nothing. The Michael Kors name is known everywhere, which makes it a considerably better gift and a stronger signal in contexts where signals matter.

It also buys the two-tone finishing that Kors does better than Fossil, and the 10 ATM rating on the Lexington. Those are real, they are just not worth a hundred and fifty dollars to most buyers.

What it does not buy is a better movement, a better crystal or longer life. The two-year warranty on each covers the movement, hands and dial only, and excludes exactly the plating and bracelet that owners report failing.

Which to buy

Fossil, for almost everyone. Same builder, same hardware, half the money, and no pretence about what it is.

Michael Kors if the watch is a gift or if you specifically need the 100 metre rating. Name recognition does real work when someone else is opening the box.

And if this comparison has convinced you the whole category is a branding exercise, that is a fair conclusion. Skagen from the same company sits at around $78, and a mechanical Seiko sits within reach of the Lexington price.

The three to consider

The Fossil that makes the point, the Kors that answers it, and the cheapest way out of the argument entirely.

The value answer
Fossil Grant Quartz Chronograph
44 mm case, 22 mm band, hardened mineral crystal, quartz chronograph, 50 m. Same builder as the Kors below at roughly half the price. Around $128.
Check price on Amazon
If you want the name
Michael Kors Lexington Chronograph Two-Tone
45 mm two-tone steel, quartz chronograph, 10 ATM. Better sealed and better finished, priced for the licence. Around $275.
Check price on Amazon
The way out
Skagen Signatur Three-Hand
40 mm steel, mineral crystal, quartz, 5 ATM. Also Fossil-owned, also licence-free, and cheaper than either. Around $78.
Check price on Amazon

As an Amazon Associate, Watch The Watch earns from qualifying purchases at no extra cost to you. See our affiliate disclosure. Our everyday watch guide covers what else sits in this price band without a licence fee attached.

Frequently asked questions

Are Fossil and Michael Kors the same company?

Fossil Group builds both, but it owns Fossil outright and licenses the Michael Kors name. The licence fee is why comparable Kors watches cost more.

Is Michael Kors better quality than Fossil?

Not meaningfully. Movement supply, crystal and case construction are shared. Michael Kors offers better finishing and, on the Lexington, better water resistance.

Which is better value?

Fossil, clearly, at roughly half the price for comparable hardware. Skagen, also Fossil-owned, undercuts both.

Which is better for swimming?

Michael Kors. The Lexington is rated 100 metres against 50 metres for the Fossil Grant, which is the clearest specification advantage in this comparison.

Does either warranty cover the bracelet?

No. Both carry two-year warranties covering the movement, hands and dial only, and both exclude the battery, case, crystal, strap and bracelet.

The verdict

The same company builds both watches in the same way. One of them pays a royalty for the name on the dial, and you pay it back at the till.

Buy the Fossil unless the name is the point. If it is, buy the Kors and enjoy it, but do not tell yourself you bought a better watch.

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